Midweek Check-In: What Vibe Does Your Tech Company Give Off?
Do you even know? 🤔🤔
Hey-hey, Dear Innovator 👋
aaaannnd happy middle of the week!
How are you??
Quick One…
Meeting people for the first time and eventually becoming friends comes with its own set of rules—each unique to the situation and the people involved.
Butttt, one thing that always holds true is this: at the start, person A will size up person B's personality, vibe, and quirks to decide how they’re gonna roll with their new buddy. And vice versa.
What if we told you it’s no different for tech solution providers? 😉
Here’s the thing: to stand out and create a lasting impression, your company needs to have its own vibe and personality—a unique essence that goes beyond the problem that you solve and “tech-speak”
Why???
Because it sets the tone for how your users think of you when your product is mentioned in a room, how they feel while using it, and what you 🫵 want them to feel after each use. Your brand identity/personality is a whole experience, and unfortunately, you can’t just wing it on this one!
Ask Apple. They’ve built a name around innovation, simplicity, and sophistication (or exclusivity, if you prefer). Apple products are basically the starter pack for anyone entering their rich-aunty era or stepping into serious tech-bro mode. They’re not even the most expensive on the market, so you know that these thoughts didn’t come out of thin-air!
Tesla has been on the same journey too. The brand is built on principles of innovation, sustainability, and a forward-thinking vision. By producing electric vehicles and energy solutions, Tesla appeals to environmentally-conscious users who also value cutting-edge tech. So yeah, their users often feel like they’re part of a movement toward a sustainable future as they somehow help to reduce to greenhouse gases with each use of Tesla’s EVs (Elon pls don’t sue, we copied this from somewhere 👀)
Anywaysssss, this is your sign to hire a brand identity manager. Or at least, someone who sounds like they know what they are doing.
Do it for the vibe! 👁️👄👁️
Tech Ecosystem Updates
Esther Kimani, the founder of Farmer Lifeline Technologies, has used AI and machine learning to combat crop pests and diseases, significantly reducing post-harvest losses for rural farmers. She’s on a journey to empowering Africa’s agricultural sector and she has the accolades to show for it.
Check the headline for deets!
Curacel uses advanced image analysis to provide instant, data-driven damage estimates, slashing claim processing times from weeks to minutes and reducing fraud. This innovation is critical in a region where insurance penetration is below 3%, empowering insurers to serve millions of underserved customers efficiently.
Click the headline to learn more!
ICYMI…
African innovators, like you 🫵, are on a mission to solve Africa’s electricity problem. This time, they are thinking beyond solar panels. Read the full story here!
🎉🎉 Yay for VelvPay! 🎉🎉
VelvPay is celebrating its 1st Anniversary, and they have every reason to becausssssse, in just 12 months they’ve:
✅ Done 33,900+ transactions
✅ Processed over $1.8 Million
They are the ultimate suite of tools for your online business, so when you want faster, more convenient transactions for your customers, think VelvPay. Members of the Consonance Community of Innovators can never carry last sha and that’s on period! 💁🏻♀️💁🏻♀️