Midweek Check-In: The Growth Playbook
It's a new quarter, of course you want to do something different! 🤭💪
Hello to you, Dear Innovator 😎
Is it too late to say ‘Happy New Month!’ 😁
WeLcoMe to April annnd a New Quarter. It’s always a pleasure 🤝
2024 is on its tippy toes. It’s almost scary to think that January was only yesterday.
Now, what did you achieve in the last three months? How did you do last quarter?
Great? 👍
‘Na God o’—typa level? 👀
Or somewhere in-between?
Don’t answer. Ruminate on it for a minute… then ruminate some more on this 👇🤗
What does an undercover agent have in common with a samurai?
Concealed weapons! 🔫⚔️
If the last three months were an easy glide for you, Kudos!— You’re one of the lucky ones 🤝. Annnd if it wasn’t, come closer. There’s a ‘concealed weapon’ here with your name on it, in the form of a growth-hacking playbook!
By chance or by default, you may have spent the last 12 weeks gathering data. Your startup is already bursting at the seams and ready for a change…
You didn’t see it here, but Growth hacking is the secret weapon most startups use to make waves in their different ecosystems 🤫🤫🤫
Instead of splurging on traditional ads to get in people’s faces, savvy innovators like you 😉 stay flexible, teachable and adaptable— all the right ingredients for a big, boiling pot of creativity.
By constantly refining their strategies, these startups quickly adapt to meet the evolving needs of their customers which often gives them a competitive edge over others in the market! 😌😌😌
You CAN do this too by focusing on the following:
Take advantage of viral marketing tactics. This means using referral programs and social media contests to get your name out there. You also want to make sure that your product is working and ready for use if you’re taking this route 🤝
Another one is A/B testing. It is exactly what the name means 🤐
If you’re unsure whether customers will like one version of your product over the other, release both at the same time and see where they tilt towards 😎. In 2020, PepsiCo did this with their Miranda Green and Red apple-flavoured drink. They let the masses decide!!
There are a lot more growth-hacking strategies than we can share in one newsletter, so these will have to do for now. Good luck with ‘em! 🤝
Screaming In 10k! 😱😱
Over the Easter weekend, Consonance Club hit 10k followers on X! This is only possible because you’ve been here since day 1. Thank youuuu 💃🕺
If you haven’t yet, hit us up on X where we share all the deets in the African tech ecosystem and more 😎
Another Partnership is in the Bag 💃🕺
Wooohoo!!
Consonance Club is partnering with Africa Technology Expo (ATE) as a technical partner to bring you ATE2024!!. It is taking place on the 22nd of June, 2024 🥳
It’s still a few weeks away but we’re always pleased to serve and this is one sure-fire way to do so.
Check out the post here for all the details (i wouldn’t skip over it if i were you 👀) and stick around for more updates 🤝 🤝
Sooo…. You’ll be back on Saturday, yeah? Aitt. See you soon!! 😉