Midweek Check-In: Make the Most of Black Friday
…and you can definitely do more than just offering discounts 😏
Nǐn hǎo, Dear Innovator 👲
We bring you greetings and good tidings from the global East (If you don’t believe it, well… sorry, but you're a problematic person 😜)
Another Wednesday is upon us!
The Earth will soon complete its ∼ 365-day trip around the sun, and then there’s YOU🫵 still struggling to complete just one goal on your new year’s resolution list…
In November, in Big 2024…
And this is a list that you’d prepared on your own volition o!
Hmmm 👀👀
Two words for you, Innovator: Fix up!
aaannnd another set of two words for you (gotta make sure it sinks in): Do better!
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Catch The Black Friday Fever!
We all know the drill: Every year, the last Friday of November is called Black Friday
Aaaannnd this usually means big discounts and flash sales — so it got us thinking, what if Tech Innovators could do more with it?
‘Cos let’s face it, what happens after that one day of massive sales and patronage? Huh? How do you make sure to keep ‘em coming back for more? 🤔
Dear Innovator, it’s time to think ✨ outside the discount box ✨ and like always, we have list to help you out with it:
Exclusive early access 🎁
Nothing says ‘We value you’ more than giving your loyal users or email subscribers exclusive access to your new features and products before an official launch.If you’re short on ideas on how to give your loyalists a treat, do a Black Friday sneak peek of your products that are still in the works, and have ‘em feeling like true insiders!
Free trials/access:
It’s closely related to the first, but let ‘em try out your products beforehand. Instead of a straight-up discount, why not offer free trials or extended access to premium features of already existing products. Spotify does it every year 🤫Loyalty programs 🏆
Offer special rewards/access for referrals or even just engagement on your social media platforms. Loyalty programs build long-term relationships, and you don’t lose out on getting the full price value of your products too.
Offer bundles
This is MTN’s forte, btw 😉
Instead of slashing prices, create package bundles that’ll make your users feel like they’re getting more for the same price — it’s a win-win!
We know that discounts are tempting, but they’re not the only way to get your customers to open their wallets!
With just a little creativity, you can build more meaningful connections that will last far beyond the holiday season. So, this Black Friday, get innovative and make your deals feel extra special! 😎
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Did you miss this from us?
Start small, but don't remain there! ❌🤗🤗
You need a community 🧏♀️🧏♂️, and you needed it yesterday 😏
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Come Flex with Flexipay!
Flexipay by Afiari is new in town and they’re all about doing things ‘fiam-fiam’ 🚀😁
Dear business owners, you can kiss delays goodbye ‘cos with Flexipay, you can now automate your invoice payments from your customers, get paid on time and so much more!
We say this all the time and for the people at the back, members of the Consonance Community of Innovators are the real deal! 😌🥰
Check out Afiari’s website, or reach out to them on IG and X for more details.
n/b: You’ll be charged a small transaction fee for this service
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Tech News, just like you like ‘em:
On Saturday, we'll be sharing deets ☕ on how to build your credibility as an African Tech Innovator
See you soon. Byeeee 👋