Midweek Check-In: If You Were Your Own Customer, Would You Still Choose Your Product?
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Howdy, Dear Innovator 👋
REALITY CHECK:
If you 🫵 had to use your product every day—complete with the way it looks and feels—would you spend your hard-earned money on it?
If you had to pay the fees that your product charges, endure your onboarding process, and navigate your updates…
Would you stay loyal or start shopping around for alternatives? (don’t lie o!)
Too many “innovations” feel like they were built for investors, not actual users.
Too many founders are more focused on monetising their products than meaningfully solving anything.
In fact, let’s touch that raw spot:
Dear Innovator, what problems are you even solving sef? 🤨 What gap(s) did you spot that made you decide your product was the one to fix it?
What are the actual, day-to-day struggles that your users face? Is your product currently fixing it? Do you still remember what made you start?
Because if your only value prop is “cheaper than the competition”…
Sorry (not sorry 👀), that’s not innovation🤷♀️
As a solution provider, you owe your users more than replicated features and backdoor charges. You owe them clarity, dignity and real, usable value.
That’s how you earn trust.
That’s how you build loyalty in a market where people are tired of gimmicks.
With products that see them. That understand them.
And solution providers that don’t just take— but truly serve.
So again, builder to builder:
If you were your own customer… would you still choose you?
Sit with that. Improve from that. And as always, we’re rooting for you! 💪🏾
Tech Ecosystem Updates:
Francis Dufay, CEO of Jumia, says the company is focused on rebuilding investor trust and achieving profitability by 2027. With rising competition from Chinese e-commerce players and its valuation now around $400 million, Jumia is under pressure to prove its strategy and deliver results.
Click the headline for the deets!
As part of its Vision 2030, Egypt is advancing its $59 billion futuristic smart city initiative, east of Cairo. This high-tech megacity, currently under construction, is intended to ease congestion in the capital and establish Egypt as a frontrunner in digital urban planning across Africa.
For the full deets, click the headline!
Did You Miss This…?
Need ideas on how to build with your community first in mind? ✨ Read the full newsletter here! ✨
If $10,000 Is Not Too Shabby For You… 🤭
Are you any of the following:
An innovator building for the African market
An early-stage technology-enabled Startup
A Startup with a market-ready product and / or prototype (traction is a plus)
Is your solution worth paying attention to?
Prove it and apply now for Pitch2Win 5. You stand a chance to win $10,000 in equity-free funding. The deadline’s been extended to June 22, so don’t sleep on this!
P.S: The main event is happening on the 30th July 2025
🤔 Ready To Start A Career In Tech? 🤔
Help has come from a member of the Consonance Community Of Innovators! 🤩
The Loreon Foundational DevOps Programme is built to guide you — step by step — from beginner to internship-ready in just 6 weeks. While you learn, you’ll complete weekly tasks, get the support you need to grow confidently and so much more.
Enroll here today and get started on your DevOps journey!
Tech News From Around The 🌍
An Ex-Moniepoint executive is suing the Fintech over stock options
Tesla opens its first African office in Casablanca, Morocco.
Meta tried and failed to poach OpenAI’s talent with $100M offers, says Sam Altman
Grifin secures $11M to make investing less intimidating for its female user base
Be back on Saturday. Toodles! 👋