Beyond Discounts: Innovators, Dive into Black Friday's Untapped Potential!
It's Black Friday Season!
Hello 👋 Dear Innovator,
Welcome to Consonance weekly, where we discuss all things innovation. Are you ready? Let’s go!
The path 🛣 of innovation never has to be lonely, and this is one of the reasons why we exist, and we hope our 12 O’clock Saturday newsletters are a reminder of that.
As usual, it’s innovation o’clock and today’s topic as promised in our midweek check-in is perfect for the time, because it's BLACK FRIDAY 🛒 SEASON!
In case you forgot how we roll, it's time for that joke 😂 that cracks you up the entire day.
Let's rock and roll!
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For businesses everywhere, Black Friday Cyber Monday (BFCM) is an exciting opportunity to attract new customers and boost sales.
Businesses including your Start-up dear innovator 😊.
Great news innit?
Your Fintech start-ups can capitalize on Black Friday sales by offering tailored financial solutions such as real-time budgeting apps, cashback rewards programs, or special financing options for shoppers. Integration with e-commerce platforms and partnerships with retailers can enhance their visibility and provide added value to consumers during the shopping season. Additionally, marketing campaigns emphasizing secure and seamless online transactions can build trust and attract users seeking convenient and reliable payment solutions.
Discount Codes: What’s Black Friday without discounts? Your Fintech start-ups can create exclusive Black Friday promotions, discounts, or cashback offers for transactions made using their platforms. This encourages users to choose their services over traditional methods during the shopping spree.
Enhanced Security Measures: Remember how we learnt to raise digital fortresses and unmasking our digital vulnerabilities before cyber criminals do?
If you run /work in a cyber security Startup, emphasizing robust security features is crucial during peak shopping times. Highlighting advanced fraud prevention, encryption, and authentication measures can build trust among users, making them more likely to choose the fintech platform for transactions.
User-Friendly Mobile Apps: Does your Startup have an app or are you still lounging?
Ensuring that your fintech platform has a user-friendly mobile app is essential. Many Black Friday shoppers prefer to make purchases using their smartphones. An intuitive app that provides a smooth and efficient user experience can attract and retain customers during this busy shopping season.
Collaborate with E-commerce Platforms: Partnering with popular e-commerce platforms for integrated payment solutions can enhance your fintech start-up's visibility. Providing a seamless and efficient payment experience during this Black Friday sales can attract both merchants and consumers.
Quick and Easy Financing Options: Offering flexible and quick financing options can entice consumers looking to make larger purchases during Black Friday. This could include personalized installment plans, low-interest rates, or even instant loan approvals through the fintech platform.
All these and many more are the reasons your Startup should be up and doing these festive season ⛵😀.
Are you ready to make your Startup the hook to catch the fish this Black 🖤 Friday 🛒 Season?
Let's go!
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Telesur Investment Holdings is hiring a UI/UX Designer in South Africa (Hybrid)
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Gruve is hiring a Junior Product Manager in Nigeria (Remote)
Duplo is hiring a Senior Frontend Developer in Lagos, Nigeria